Have you heard the news on Pinterest Idea Pins?
Wondering if Idea Pins are dead?
And what’s the difference between Idea Pin and Pin?
Read on for the latest!
Idea Pins vs Pins
Big news! In 2023, there are no separate “Idea Pins.” They’ve merged with standard Pins into one universal format.
This change may still be rolling out to some Pinners, but eventually there will be only one option to create a Pin.
Are Idea Pins Dead?
Not at all! In fact, they’re better than ever.
Multi-page Idea Pins you’ve already published will convert to a video format. This means Pinners will no longer have to tap, click, or be stuck on one screen because they don’t.
Plus, you can edit old Idea Pins to add links!
Just be aware that you’ll lose previous community engagement interactions on your post, such as reactions and comments.
Why You’ll Love the New Pins
All the features of Idea Pins and standard Pins are now available on all Pins!
All Pins can have links.
All Pins can be any aspect ratio.
All Pins can make use of creative features like stickers, text, music, and more.
All Pins can be edited after being published!
What Are All the Pin Features for 2024?
There are multiple features you can use when creating any Pin. Various features are available before, during, or after creation.
Prior to Pin creation, you can:
Upload your own assets: image(s), video(s), or both.
Record via your device camera.
Save from a URL.
During Pin creation, you can add:
- Stickers
- Text
- Music
- Draw
- Filters
And trim your video(s).
Then add these features:
Tag products (US/UK).
Save, edit, or delete draft.
Change Pin image size (aspect ratio).
Add the finishing touches:
Add your Pin title.
Compose your Pin description.
Add a link to your blog post, landing page, or affiliate product.
Tag your topics and partnership.
Schedule publish date.
Disable comments if you don’t want them.
Enable or disable shopping recommendations.
After publishing, you can make these edits:
- Title
- Link
- Description
- Comments
- Board saved to
Note that changing links overrides previous community engagement interactions on your post, such as reactions and comments.
Check out some of the features below. Image credits: Pinterest.
How Do I Create Multi-Page Pins Now?
If you liked Pins with pages, similar to Instagram Carousel, the sad news is that they’re gone.
There are now only single image Pins and video Pins.
Adding multiple assets (images or videos) on Android and iOS will now render as a video Pin.
Same with old Idea Pins made from multiple pieces of content: they’ll stitch together and convert to videos.
This includes multiple images, videos, or both together.
Here’s how to create Pinterest Pins.
What Do YOU Think of the New Pins?
Have you used the former Pinterest Idea Pins and loved – or hated – them?
Share your thoughts on the new universal Pinterest Pin features in a comment!
Josh says
Greetings…and thanks for the info! Can standard pins be converted into idea pin assets? Is it worth creating standard pins anymore?
Louise Myers says
You can probably do that, but you do need multiple slides that tell a story or tutorial for them to be effective.
You absolutely need standard pins because idea pins can’t be linked to a website.
Angela O says
Louise: I love your generous spirit of sharing up to date information on Pinterest! My question is do you need to use hashtags to boost visibility?
Louise Myers says
Hi Angela, I’ve written a lot about Pinterest hashtags as well, but at this time they don’t seem to do much.
Atr says
I despise idea pins as a user. Hate them. I avoid them at all costs.
Why?
Because if I need a recipe (folk put out such neat stuff!), there is NO way for me to get to it without trying to take a screen shot (if a website is given), and then try to type it in on my phone, flipping between pics and search engine on my phone.
So not only am I not excited about the recipe anymore, but I am also irritated at the poster and pinterest itself.
Yes, idea pins gets lots of comments, but many of those comments are COMPLAINTS or questions (“where do I find this? Link? How much?”). That isn’t engagement, that is frustration.
I have started avoiding pinterest accounts that have too many idea pins.
Please, please, if you love your own site and desire traffic, just put a regular pin with click through. I want to support pinners but this doesn’t work. Tbh, almost no content is truly original. If I am looking for a recipe for sugar cookies, and someone uses an idea pin, I am going to skip that pin and go to a different one.
I want Y’ALL to have lots of traffic. I know how much work you do. Don’t listen to pinterest, listen to people. Make it easy for this “attention span of a squirrel/time crunched moms” to get the content they need. Remember, you keep loyal followers by HELPING PEOPLE, not by listening to pinterest marketing.
Louise Myers says
Thank you so much for this comment! I wish Pinterest would listen to you. As far as recipe bloggers, I know they’d like to, but Pinterest is just not showing much of anything but idea pins these days. They’ve really forgotten what they’re all about. 🙁
Shellyt says
I am really glad you put this here. I am beginning pintrest because was told that the photos are working better all the time–BUT if we are frustrating users instead of helping them–I don’t want to wast my time. Also, I saw you could product tagging???? what does that mean with no links? In IG or FB a product tag leads to a product. So what is the point? So pintrest is not doing links and punishes you for helping your viewers? Good going pintrest!
Louise Myers says
Product tags will lead to a product, but limited vendors are included in this. I think Pinterest is working hard on making Idea Pins useful, for product sellers at least, and people are getting used to the lack of a general link.
I am still uncertain they will ever be useful for bloggers whose business model depends on website traffic.
Denise Wilbanks | This Is My Everybody says
Hi, Louise!… Thanks for the great info on creating Idea Pins! I created my first video Idea Pin. But now (only on Desktop view), it is jumping to a “zoomed in” view?! It did not do this originally. Just started happening in the past few days… Not sure if it is a glitch or something I am not doing correctly. The mobile view (both phone & tablet) shows the Idea Pin correctly… Any suggestions?
Thanks so much… Denise ✨😎✨
Louise Myers says
Haven’t heard of this. If I find anything I’ll let you know, but I wouldn’t worry about it too much as over 80% of Pinterest views are on mobile.
Scott says
I created several Idea pins about two months or so ago. I had to delete a few of them because they inadvertently changed my Pinterest so that I wasn’t able to look at the Pinterest Impressions. But once I deleted a few of my Idea pins magically my account was restored. I wouldn’t recommend putting more than 7 Idea pins on your Pinterest because they’ll take up all of the first row in your Pinterest. The good news is that the Idea pins that I created have resulted in having more than 50,000 Pinterest impressions collectively together.
Louise Myers says
Thanks for sharing your experience with idea pins!
Alex Black says
I use Pinterest both as a normal user and as a marketer.
As a user, Pinterest is a fantastic visual search engine and scrapbook. While I would normally use Google for most searches, there are certain searches that make more sense on Pinterest. If I want to look for visual ideas like home makeovers, fashion, vacation ideas, etc, nothing beats Pinterest. Pinterest allows you to easily save these images in boards which you can share with others or keep private. It is a whole lot harder to do this on Google.
As a marketer, I manage a few blogs that have very visual products and Pinterest is the ideal place to promote my blog. Pinterest also works for me because my products and pins are evergreen. They do not go out of fashion within a short period. Unlike other platforms like Facebook and Twitter where posts that go viral just disappear after awhile, I continuously get traffic from Pinterest months and even years after I created the pins.
Louise Myers says
Thanks for sharing your thoughts!
(P.S. to the commenter only: I had to take out the self-promotional part).
Lisa Sicard says
Hi Louise, at first it seems like so much work to add these idea pins to our Pinterest pages but with Canva we can probably create some rather quickly. I like that they are featured at the top and may keep people on your pins.
Of course, the downside is no traffic to your site from the pin.
I may certainly give these a whirl when I have something I can create into a video. Thanks for sharing about this as I was not aware of it yet Louise 🙂
Louise Myers says
Hey Lisa! Thanks for stopping by and for commenting.
You actually make these right in Pinterest. You can certainly create graphics ahead of time and import them, but the Pinterest tools are not bad.
Lisa Sicard says
Thanks Louise, Is there a way to delete these idea pins? Thank you!
Louise Myers says
Yes. I will add this to the article! Basically you need to go into “Edit Pin” (the 3 dots).